We develop designs that build on our collective experience and our clients’ aspirations, piecing together a collage of information and imagery to form a complete picture of the project in all its potential forms.
There is no perfect formula and we have no pre-conceived ideas; instead we approach each project on its own merits, and we leave the end result open as we explore the brief with a sense of curiosity.
Final concepts are defined only once we have obtained a thorough understanding of the brief and the design challenges and opportunities that exist. This is explored through several design studies with the right answer usually being the result of a mixture of intuition, creativity and logic. A strong concept forms the basis of our design and becomes a touchstone for the design development that follows.